I have begun to think more deeply about the target audience for the Sky Arts channels. These are my initial thoughts:
- Sophisticated
- More matrure audiences/viewers?
- Perhaps an age range of 30 - 50 with a few exclusions? Maybe 25 - 40?
- Posh
- Even though Sky Arts 1 states that it is mroe contemporary, I don't think that the programme listings would suit a younger audience at all.
- I think that it has a lot to do with the viewers interests, background and personality also. As to whether they would have an interest in the channels or not.
- Someone who perhaps attends concerts where earlier generations of bands play? Ballet/Orchestras etc?
I came up with a list of possible obstructions that could be a problem in my work.
- Time
- Cost
- Target Audience
- Copyright Issues
- Space
- Materials
- Equipment
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