Final Idea Decision

I have decided on a final idea for my Sky Arts Sting. 

The idea is that the word ARTS is shown right from the beginning of the sting, in black letters, staying true to the correct typography.

Then, colour will begin to appear all over the letters, slowly but surely covering all the black, and making them very colourful. This can be found in my sketchbook.

I chose quite a simple idea in the end as I think that anything too complicated will be too much for a 20 second sting, and may confuse the viewer.