Channel Identity Research

I have started to look at different channel identities, and how they relate to their own target audiences.

This is an advertisement for BBC Radio 4.
http://www.redbeemedia.com/work/today-programme

- I feel that this is definitely targeted to an older audience.
- The ad uses quite subtle tones and colours, nothing too bright or bold.
- It flows well, not too slowly, but at a steady pace throughout.
- Uses quite a lot of typography, writing some of the words as they are said out loud. I really like this technique, I think that it is very engaging.
- Appears to be somewhat hand drawn, it has an organic feel.
- All of the adverts appear to have a running theme throughout them, part of the channel branding.
- It has a very 'hand made' feel.
- Appears to be primarily aimed at men, although not entirely unsuitable for women, with a target age range of 30+.
- I think that this advert has a similar target audience as the Sky Arts channel, the two could definitely be closely related.


This is an advertisement for Dave.
http://www.redbeemedia.com/work/dave

- The advert is quite outrageous in its style.
- It's themes are very bold and colourful, 'LOUD'.
- It has an extremely unusual content, which I think is intended to shock the viewer.
- Again, I think that this channel is perhaps aimed more at men than women, however I feel that the target age range for this would be much lower, perhaps 20 - 40?
- Often seen are large scale animals, again, I think to provoke the audience.
- 'Out there'


This is an advertisement for BBC Three.
http://www.redbeemedia.com/work/bbc-three

- It is very interesting to see how it differs from the other BBC advert.
- Very 'cartoon' like
- It has a much more laid back and less serious feel about it, which is perhaps reflective of the programme listings.
- The advert features little 'characters' as opposed to realistic human drawings and images.
- Fun, playful.
- It has a 'digital' feel, perhaps reflective of the moves in technology.
- Represents how the target audience feel and work, younger age. As opposed to a more traditional hand drawn advert for an older audience.


This research has helped me to connect the attributes of the branding, to the channel itself, helping me to understand this more with Sky Arts.