Sky Arts Programmes and Presenters

I have researched the types of programmes that appear on the Sky Arts television listings. I have also looked into the people that present these.

One presenter of a particular programme on the Sky Arts channel is Tim Marlow. He is a writer, broadcaster and art historian. He has written about art and culture for publications such as 'The Times', 'The Guardian' and 'The Independent on Sunday'. He has also presented for BBC Radio 4, and on the BBC World Service Cultural Discussion programme. I found that these are all very similar outlays for the same sort of target audience. For example, the type and age of person that reads 'The Guardian', may well also be the sort of person that listens to BBC Radio 4, as both outlays tend to have the same issues, topics and programmes. He is aged 48.

Another very famous presenter is Paul McCartney, who performs on the Sky Arts channel via concerts and the like. As everyone will know, he is a former member of the Beatles. I feel that this is the older generation's sort of music. He is aged 69.

Another presenter is Johnathon Sacks. He is Chief Rabbi of the United Hebrew Congregations of the Commonwealth. He gives faith lectures on the Sky Arts channel. He is aged 63.


Just from looking at this handful of presenters, it is easy to see why the target audience is an age range of 40+.
Most of the presenters are of this age, and presumably, will have had the same sort of life experiences as each other, experienced the same music etc. I will definitely need to keep this in mind when creating ideas and designs for the Sky Arts ident.