Other Sky Arts Stings

I have started to look into existing or previous Sky Arts stings, to get more of a feel of what they like and want as a company.

http://www.youtube.com/watch?v=f16u2ogG5W4
This is quite an old sting that Sky used previously. It zooms in on a variety of smaller details which zooms out to the whole word. A lot of the chosen winner/runners up entrants also chose this method, maybe this is a style that Sky like/prefer? Again, colours are not too bright, mainly focused around the typography and brand itself than anything else.

http://www.youtube.com/watch?v=ZdSi7RByYGg
This one starts off very differently, the scene starts off in a shopping centre, fruit is picked up, digital shapes/forms start to fall onto the floor from where the fruit came from. Many many of them, many different colours, I would perhaps think this might be too bold for the intended target audience. The shapes go through the aisles, and start to float upwards and this then slowly reveals the word 'ARTS'. The final scene is good, eye catching.

http://www.youtube.com/watch?v=w0PrAHImufM
This has the exact same feel as the previous ad. Small splashes of colour. They seem very keen on this idea. 'Floating' effect gives quite a calming, soothing contrast to the colours etc. Starts to transform into the word 'ARTS'. It has a really great end scene.

http://www.youtube.com/watch?v=YvTUm-8zQek
This is based around a theatre performance. Strings of colourful ribbon come out from the music. Again, these splashes of colour give lovely close ups. It is calming, relaxing, sophisticated. The word 'ARTS' is transformed from ribbon flowing, a sense of freedom. 'Freedom of the arts'? Flowing around the theatre. Brilliant ad, great end scene. Out of them all, I think that this one is my favourite.

Summary:
From this research, 2 key things have stood out to me, the style and colour of the stings remain very similar. The zooming and close ups are extremely popular in all of the ads, and also, a drop of bright colour is too very popular.