Other Sky Channels

I have looked at other Sky channels and their ident's, to see how they differ.

http://www.youtube.com/watch?v=ifvxTcd22I0
This ident is for Sky Living. It is really unusual and 'messy'. Very 'loud'. It is interesting to see how the different Sky channels differ, and therefore how this reflects their target audience for each channel. 'Party, fun'.

http://www.youtube.com/watch?v=FSXIuoaYS14
This is another advert for Sky Living. I think that both of the adverts have a similar style, and definitely are closely linked. 'Ballsy'. Black and white with a colour splash, but presented in a modern way. Puns. Really out there. 'Cool'.

http://www.youtube.com/watch?v=5ou4IEkSqzM
This is an advert for Sky Sports. The sting is really active and celebratory. It has quite a serious feel, which is reflected in the colours. 'Team spirit'. I think that it really shows the nature of the games. Short clips. Male orientated colours and style.


When looking into the adverts in closer detail, it becomes more obvious that the content/colours/pace of the advert is strongly reflected in the specific audience of the channel.